SEO – Is There Any Point? | SEO and SEM

This probably sounds like a silly question, but actually it’s a very important one. Is there any point in carrying out SEO on a website which isn’t going to convert traffic into anything of any benefit?This simple answer in my humble opinion, is no, there is no point in working to get traffic to a website which isn’t setup to convert that traffic.Imagine a plane with no wings – it doesn’t matter how powerful an engine you have, that plane isn’t going to leave the ground. It doesn’t matter how much traffic you send to a website, if it’s not setup to convert that traffic into useful things, such as new customers, sales, signups to your list – then what is the point?Whenever I start a new project, I look at the website & make suggestions for ways to increase the conversion before starting on the SEO.Here are some suggestions for ways to increase conversion on a website before working on increasing traffic:

Is the sales copy well written? Depending on what the website is promoting, the copy is going to be different – what works well for selling online information products, for example, isn’t necessarily going to work well for selling T-shirts. Common sense will usually predict what kind of sales copy is used initially – and then testing will tell you for sure.

Is there enough content, and product info? Websites with very little in the way of content, especially product information, don’t tend to convert very well. If someone is looking for a product & the first website doesn’t give them the info they need, they’ll click back & surf to another website to find that info, and it’s unlikely they’re then going to browse back to the previous website to buy.

Does the website utilize list building & marketing? A very small percentage of people will actually buy from a website on the first visit, on average we need exposure to an idea 7 times before we’re ready to buy. A benefit of getting people onto your list is you can then communicate with them on a regular basis, ensuring that it’s your website they come back to once they’re ready to purchase – and once they purchase, they’re a customer, and you can move them into a new database to concentrate on converting them from customer to repeat customer.” The money is in the list” may be a cliché’, but it’s true.

Is the price right? It’s quite risky to start off with a price much higher than your competitors. Yes, pricing higher is a way to increase perceived value, along with having a great website with lots of information, and offering a great service – but in my experience it’s usually best to start off with competitive pricing until you’re well established, and you can get a good idea of the conversion rates you’re getting with competitive pricing, then test price increase & track conversion. Starting off with higher prices can be a difficult approach.

Test. Work out current conversions, and test various aspects of the website in order to increase conversion. Test headlines, sub headers, use of testimonials & so on, and test price points. Depending on the kind of website & the products you’re selling, you may want to use sophisticated A/B testing scripts, or just do it manually, as long as you can work out what effect the change has had on conversion. If you’re testing manually, just test one change at a time so it’s clear which changes have brought about the results.
If you’re doing SEO yourself, or hiring an SEO consultant – just make sure it’s set up to convert well first, so that your time effort & expense in optimizing your site to receive good traffic levels from the organic search engines, isn’t wasted.

Facebook Fan Pages Are Great For Small Business – Top Three Reasons Why | business services

Two big questions small business owners have for me when it comes to Facebook are: 1) is there a way I can separate my personal information from my professional information and 2) what is the best way to engage others and bring attention to my business?Facebook “Fan Pages” are the answer to both.A Fan Page is simply a public profile that allows you to share information about your business, services or products with other Facebook users. To create a Fan Page, click on “Advertising” in the lower right hand part of the screen. After doing this you will be taken to a page with several choices listed at the top. Click on “Pages” which has an orange flag next to it. Then, just click the green “Create a Page” button.Once you have created your Page, you can now reap its benefits. What are those benefits? There are several, but here I will highlight the top three:Driving Traffic. Facebook Pages are public. Most of Facebook requires a login for you to access it. However, Pages are not behind a login and thus are visible to the search engines. This means people can not only find your business listed, but it is likely to be ranked highly due to the fact that Facebook itself is. Therefore, you might want to consider using relevant keywords in your Page title as well. For example, Facebook expert Mari Smith’s Page title is Mari Smith – Relationship and Buzz Marketing Specialist.Of course, once people visit your Page, they will also have a way to continue on to your main website or blog which you will have listed.Promoting Discussion. Pages are a great way to communicate with potential clients and customers. You now have an opportunity to listen, watch and provide answers when needed. People will notice when you take the time to help and add to the discussions. Send updates periodically through the update feature and concentrate on building relationships and being a part of the conversation.Spreading Awareness. By utilizing the wall for discussions, providing links, adding pictures, importing your blog posts and more, you are making it easy to connect with you. This will help turn people into fans as well as encourage others to visit your Page. When others become fans it will show on their profile as well as in their mini-feed. When your fans interact with your Page, these interactions are visible to their friends via the News Feed. This is fantastic for word-of-mouth and for exposing your business to an ever-increasing circle of Facebook users.Some Tips: *To get to your Page from your main personal profile, click on “Applications” at the bottom to the left and then click “Ads and Pages.”*You need to click on the link that says “publish this page” for your page to become public. This is nice as you can have your Page all set up and complete before you begin promoting it.*If you click on “Edit Page” you can add applications to your page such as discussion boards, reviews, events and more.*People can become “fans” of your page. To encourage this, you can click the link for “suggest to friends” under your picture. If you click on “Share” on the left side under “create a page” then you can also post a message about your page to your personal profile or send a message to others.Create your Page today and start building your community of raving fans!